In a remarkable example of persistence and the unique power of social media, serial entrepreneur Nikita Bier has officially been named Head of Product at X (formerly Twitter). Bier shared the news directly on X, alongside the platform’s owner, Elon Musk:
“Ladies and gentlemen, I’ve officially posted my way to the top: I’m joining @X as Head of Product. I already spend every waking hour on this app, and now I’ll be spending that time helping others unlock that same value.” — Nikita Bier (@nikitabier), June 30, 2025
Musk warmly replied, “Welcome to X!” signaling approval of Bier’s unconventional and ambitious approach.
A Vision Three Years in the Making
Bier’s journey began long before this week’s big announcement. Back in April 2022, shortly after Musk acquired Twitter, Bier publicly posted:
“@elonmusk Hire me to run Twitter as VP of Product.” He went further, outlining how the platform could evolve into a premier hub for messaging, group interactions, and content creation.
Upon securing the role this past Monday, Bier revisited that original plea from 2022, adding simply, “Never give up.” His experience showcases the tangible power of perseverance and public advocacy in today’s digital world.
Entrepreneurial Journey: From tbh to Gas to X
Bier’s entrepreneurial spirit is well-documented through a series of startups and product management roles:
tbh (2017): Bier co-founded this anonymous polling app targeted at teenagers, which Facebook acquired shortly after its launch but ultimately shut down in 2018 due to low usage.
Gas (2022): Another teen-focused polling app emphasizing positivity, acquired by Discord in January 2023 but discontinued by November of the same year.
Meta Experience (2017–2021): Between startups, Bier sharpened his expertise serving as a Product Manager at Facebook.
Serial Poster Turned Product Chief
With over half a million followers on X, Bier’s frequent, engaging posts have positioned him as an influencer and informal advisor to Musk. Known for his humorous yet insightful commentary on platform developments, Bier once jokingly offered Musk $100 to revert X’s changes made post-acquisition.
As Bier now steps into the role of X’s product chief, he brings with him the passion and energy that made him a beloved figure on the platform. His rise to leadership serves as an inspiring case study of how creativity, persistence, and engagement can turn social media presence into real-world opportunities. Bier’s story illustrates the evolving landscape of career advancement in the digital age—where a single post can be a stepping stone to the top.
